senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Del Campo Saatchi Reveals The Mysterious Stories Lying Beneath Toyotas’ Hoods

18/03/2015
231
Share
Editors' Choice: Clever app that reveals funny, sinister stories becomes second most popular download on Apple Store Spain

Toyotas are so reliable that there is rarely a need for a driver to open the hood of the car and take a look.  What lies beneath remains a mystery.  So Del Campo Saatchi & Saatchi Madrid developed a mobile app to reveal the mysterious stories to be found inside. 

The app recognises any Toyota model by license plate recognition and renders it exactly, same colour, same model, same license plate.  The hood then opens to uncover the inside story.  There are an assortment of stories hidden inside; an intimate moment between two lovers, a surprise birthday party, suspicious behaviour involving men in dark suits and a sneaky peek at a couple of Hollywood legends.


The application has become the second most popular download from the Apple Store Spain with 100,000 downloads, and number 1 on Google Play Spain. 

The idea was developed by Maxi Itzkoff and Mariano Serkin, Chief Creative Officers Saatchi Europe. Commenting on the success of the app, they both agreed that: “We are very proud we beat Candy Crush at least for a week.”

The app is part of an integrated campaign which turns Toyotas into a new media channel.  As well as the app, other elements of the campaign contain three TV spots, print, outdoor and digital.

Brand
Agency / Creative
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Ésika | Not Normal
GUT Miami | GUT México
05/11/2024
2
0
Hero
Naked - Sealord
05/11/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0