Deezer and Global Sign Exclusive Ad Sales Deal

Deezer, the global music experiences platform has appointed Global, the Media & Entertainment Group, as its exclusive ad sales partner in the UK.

As a pioneer in music streaming, Deezer is one of the leading independent music experiences platforms in the world, connecting more than 10 million subscribers with their favourite artists and creating ways for people to ‘Live the music’.

All of Deezer’s audio content, both online and in app, will be integrated into Global’s digital advertising exchange, DAX, providing advertisers with access to its catalogue of high-quality music.

Mazen Abdallah, VP brand partnerships & advertising sales at Deezer said, “We're thrilled to announce our partnership with Global through their digital ad exchange, DAX. This collaboration signifies a strategic alignment to enhance the distribution and monetisation of Deezer's inventory. Leveraging DAX’s extensive network, we aim to make our rich audio content seamlessly available to advertisers in the UK. This partnership represents a shared commitment to delivering value to advertising partners while enriching the listening experience for our audience too.”

Tom Streetley, commercial DAX director for Audio at Global, added, “Deezer boasts an extensive catalogue of over 120 million songs and is known for its expertly curated playlists and recommendations that help listeners discover new and trending music. The audio quality on the platform is brilliant and its listeners are passionate music fans, predominantly between the valuable 18 and 34 age bracket. All that, coupled with a vast database of first-party audience data, makes the streaming platform a valuable asset for advertisers and therefore a brilliant addition to DAX. I’m excited for our advertising clients to start benefiting from this partnership.”

DAX is the largest digital advertising platform in the UK and one of the largest in the world. It connects advertisers to over 130 million listeners by inserting targeted advertising into radio, music, podcasts and mobile games across the UK, Europe and America. Premium publishers on DAX include iHeart, ITV, Sky, SoundCloud, The Athletic, and all of Global’s radio brands including Capital, Heart, as well as chart-topping, award-winning podcasts including The News Agents and My Therapist Ghosted Me.