Deck the Halls with Holiday Cups in Winter Wonderland Spot for Dunkin'

While many people celebrate the holidays, we know there are those special go-getters who help make the holidays sparkle a bit brighter. They dress up as Santa, wrap gifts with expert precision, and have the best decorations in a five-block radius. Without them, the holidays wouldn’t be the same. 

Dunkin’s new spot offers a whimsical take on this notion by transporting viewers to a winter wonderland – a village on the fireplace mantel, the very heart of the festivity of the home – that only comes to life once a year when the Dunkin’ holiday cup shows up on the peripheries of its atmosphere. The townspeople love and revere the cup because they know their holidays, much like ours, wouldn’t happen without it.

Dunkin’ created this ad with its creative agency of record, Anomaly.

“When we set out to create a new holiday campaign, it was especially important to capture and celebrate the Dunkin’ fans that make the holidays happen — the guests that go the extra mile to bring joy to their families, friends, and communities,” said Jill McVicar Nelson, chief marketing officer at Dunkin’. “Through this creative, we not only hope to celebrate go-getters and do-gooders this season, but also remind them of memories spent together and inspire the holiday spirit whenever they see it.”