David&Goliath Wins Agency of Record for Finance of America

Integrated creative agency David&Goliath (D&G) announces it has been appointed Creative Agency of Record (AOR) for Finance of America, a leading provider of home equity-based financing solutions for a modern retirement. Winning the pitch against a host of competitive agencies, D&G’s work for Finance of America will include business and brand strategy, creative development, and ongoing thought leadership. This new work aims to educate homeowners on the important role of home equity in Retirement , and revolutionise the reverse mortgage category while redefining an entire audience that has historically been neglected when it comes to communications—specifically those aged 55+.

“We have an enormous opportunity to create some of the most impactful work this category has seen, and it will have the power to improve thousands of lives,” said David Angelo, founder and creative chairman of D&G. “We’re excited to help the category leader transform their industry and to place the Finance of America brand in the position to reshape perceptions of reverse mortgages by demonstrating the many ways they unleash your best life in retirement.”

The new scope of work includes developing brand, social and communication strategy along with creative ideation and production of a 360-brand repositioning campaign. With the first campaign work set to launch in Q2’25, D&G will highlight how Finance of America is a trusted partner for those who want to unlock housing wealth in their next chapter, and how as the leader in product innovation, they have unique solutions to address the $14 trillion in home equity that homeowners 55+ have at their disposal. A newly developed long-term platform by D&G has the power to catalyse the type of growth that has been elusive for the category.

Chris Moschner, chief marketing officer of Finance of America, said, “We are thrilled to be working with such a talented group of creative minds at D&G as we embark on this exciting step for Finance of America. The reverse mortgage marketing paradigm has stayed the same for decades but modern times call for modern solutions and modern messaging. This new brand platform will elevate the category and help break the reverse mortgage adoption barrier that is holding so many back from enjoying the full potential of their retirement.”