Darkness Falls This Earth Hour With William Shatner

This year while the lights are out during Earth Hour WWF and john st. are asking 
people to take a Moment Of Darkness, a moment of environmental reflection on 

climate change and our planet. 

To help encourage people to take that “moment of darkness” William Shatner, Jason 

Priestly, Roberta Bondar, Raine Maida, Jill Barber and more are sharing what they 

will be thinking about during Earth Hour at MomentOfDarkness.ca. In short videos 

we see celebrities and regular people alike share their personal thoughts about their 

concerns and hopes for our planet. 

People taking part in Earth Hour can also record or upload their own videos, through 

mobile or webcam and share what they will be thinking about with other Canadians. 

“Canada as a nation can play a big part in the climate change solution.” says David 

Miller, WWF-Canada President and CEO. “Canadians and Canada have the 

opportunity to choose a future where climate change is no longer a threat.” 

“This year we thought it made sense to use the hour to reflect on what is happening 

with climate change. The gesture of turning off the lights will hopefully be even more 

of a symbol, a call to action”. Said Partner and Executive Creative Director Stephen 

Jurisic. 

The campaign will be live online at MomentOfDarkness.ca. There will also be TV 

and radio spots echoing the messages of the online videos. 

Earth Hour takes place on March 29th between 8:30pm and 9:30pm. What will you 

be thinking about during your moment of darkness? 

Credits  

Client: WWF Canada 

Title: Earth Hour 2014 – “Moment of Darkness” 

Agency: John st. 

Creative Director: Angus Tucker/Stephen Jurisic 

Copywriter: Lead - Jacob Greer, Kohl Forsberg 

Art Director: Lead - Denver Eastman, Zack Vitiello 

Agency Producer: Lead - Mavis Huntley, Dana Drummond 

Technical Lead: Marc Cattapan 

Account Service: Melanie Courtois/Dorian Burns-Coyne/Jared Applebaum 

Brand Experience/Planning: Laura Robbins 

Director: Jesse Senko 

Production Company: Lisa Bonnici: Artist’s Agent 

Line Producer: Aarin Mackay 

Editorial: Danica Pardo, Melanie Hider, Raj Ramnauth - Saints Editorial  

Audio House: Grayson Matthews 

Transfer/Online: Alter Ego, The Vanity