senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Daniel Wolfe Directs Brilliantly Cinematic AT&T Ads

19/07/2018
Advertising Agency
New York, USA
714
Share
Editors’ Choice: BBDO New York’s ‘More for Your Thing’ campaign continues with two spots by the Somesuch x Anonymous director
AT&T’s ‘More for Your Thing’ campaign is going Hollywood.

The campaign, which was launched in February as a way to demonstrate AT&T’s range of services that give customers more of what matters, is opening the curtain on a new phase of ‘More for Your Thing’ work emphasising its customisable entertainment offerings.

To reinforce how AT&T can provide movie lovers with more of their thing, BBDO, AT&T’s creative agency partner, and Somesuch x Anonymous directed Daniel Wolfe have created a series of mash-ups which blend movie genres in completely unexpected ways. For example, suspense combines with musicals and romantic comedy finds its way to horror.

The first film, ‘Surprise’, airs this month; a second film, ‘Bus’ will debut in August.  






Beginning this summer and continuing over the next year, AT&T has entered into a media partnership with NCM (National CineMedia), the largest cinema media vendor in the U.S. The partnership, which was secured by AT&T’s media agency Hearts & Science, enables AT&T to run :90 second films during the previews before all the biggest films, such as Jurassic World, Mamma Mia! and more.
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
31
0
Outdoor Skeleton
Snickers
14/10/2024
34
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0