Paul West, formerly Creative Strategy Director at Household Design, has been appointed Strategy Director at Dalziel and Pow. He will champion and nurture insights and creative strategy at the agency.
The role forms part of the ongoing development and growth of Dalziel and Pow, recognising the shift in how brands are engaging with customers. West will work with the management team and across all clients, building on D&P’s heritage and breadth of expertise to identify and create new opportunities and brilliant ideas for the future of retail and leisure experiences.
West’s experience is creative and diverse – with a background in architecture and interiors, working at Foster + Partners, Richard Rogers and 20.20; service design at Engine; and business entrepreneurship at NESTA. He was also Creative Director at global brand experience agency Imagination, heading up the department responsible for nurturing ambitious clients with new challenges in diverse sectors.
Paul West said: “It’s a very exciting time to join Dalziel and Pow, a time of growth to support the clients ever-broadening remits. I look forward to helping define the next chapter for the business, working with a diverse portfolio of global clients that are all looking to create more engaging consumer focused brands and experiences”
David Dalziel, Founder and Creative Director of Dalziel and Pow, said: “Paul joining our team ensures we are well positioned for the next evolution of Dalziel and Pow”