The new campaign for Shutterfly celebrates the fact that families and holiday traditions come in many forms. From exactly what you’d expect to the exact opposite, Shutterfly promises to make whatever you wish to share this holiday season worth giving. Created by agency Argonaut, directed by Smuggler’s StyleWar and edited by Cut+Run’s Lucas Eskin for everyone...because Anything Flys with Shutterfly.
“One of the many things that made the project special is that the agency creative team was totally committed to presenting diversity of experience and a range of emotion throughout the piece,” comments editor Lucas Eskin. “It’s feel-good precisely because there’s more than just one experience...and this also made it a pleasure to edit.”