Cute Animal Sketches Share All the Fun of Zoo de Granby's Three Worlds

Zoo de Granby continues its collaboration with LG2 for its summer 2024 offensive. Throughout the summer season, large-format out-of-home (OOH), proximity, video and radio executions remind us that with its (real) animals, water park and rides, Zoo de Granby combines the best of all three worlds. To this end, the friendly animals and playful tone as last summer's campaign returns. This time, the hippopotamus, giraffe, and meerkats, to name but a few, present the zoo's attractions, visually demonstrating the effect each has on them.

"We're delighted to be able to work hand in hand with LG2 to bring last summer's playful designs to life. Zoo de Granby has a unique proposition that combines education and fun, and our animals are the perfect spokespeople to put that proposition forward." said Marie-Christine Martin, director of sales, marketing and communications, Zoo de Granby.

"Last year, we wanted to bring children closer to real animals. This year, the completed drawings show us that the mission is accomplished. This summer, before-and-after is still at the heart of the campaign, but this time to show that the activities in the zoo's three parks have quite an effect on the animals." said Geneviève Langlois, partner and executive creative director, LG2.

Zoo de Granby’s 2023 summer campaign, 'Sketchy Animals' to which the 2024 summer campaign follows, recently received two nominations at the renowned Cannes Lions competition, which rewards the best in advertising worldwide. It also won two Gold awards at the prestigious Marketing Awards and nine prizes at the Idéa competition, which celebrates the best in advertising creativity in Quebec.