Cuesongs Joins Big Sync Music

Big Sync Music, one of the fastest-growing global music agencies servicing leading brands such as Unilever, L’Oreal Luxe, and Google, announced today that UK-based sync licensing company, Cuesongs will be joining its team. This move will add a strong creative team to the Big Sync roster, as well as increase the service offerings to existing Cuesongs clients. The Cuesongs team will be bringing their label relationships and a wealth of experience in music for digital, social and long-form content for TV, film, sports and entertainment.

“Cuesongs’ catalog of work and the creative expertise they have in the licensing space aligns perfectly with the Big Sync brand,” said Dominic Caisley, founder of Big Sync Music. “With these two companies coming together, we are looking forward to seeing the impact we will make in all aspects of the music space - from original composition to sync licensing.”

Big Sync will be welcoming Justin “Commie” McMullen, executive creative director and Lauren Thackray, client services director. 

“We’re looking forward to joining the Big Sync team,” said Justin “Commie” McMullen, director of music at Cuesongs, now creative director of Big Sync Music. “The caliber of clients they’ve worked on over the years is a testament to their work and the relationships they’ve built.”

Cuesongs was originally founded by singer-songwriter Peter Gabriel and is known for its custom curated catalog, which services high-value rightsholders. The company was acquired by Songtradr in 2020, and is used by supervisors, producers, agencies, and content creators, matching quality music with premium content. Cuesongs’ clients such as Premier League and Coty will now join Big Sync's list of clients which includes Unilever, Spotify, L'Oreal, Diageo and Youtube. In 2021, they worked on BritBox's new brand campaign as well as shows for Amazon and Netflix amongst others. They are also working on several hip hop documentaries that will be released this year.

Big Sync Music is a global, full-service creative music agency working directly with brands and advertisers to deliver music strategies, custom composition, music licensing, and innovative search solutions. Collaborating with the likes of Axe, Dove, Toyota, Magnum, and more, Big Sync has helped some of the world's most iconic brands and agencies build their businesses through harnessing the power of music.