CRUSH+LAB Presents 'Hookie'

CRUSH+LAB directing trio David Solomini, Alexander Kafi and Paula Tabalipa debut Hookie, a :165 fashion film that pays homage to the sexy, no-nonsense rebellion of urban youth. Created for Schön!, Hookie upholds the publication’s long-standing traditions of creativity and originality.

Wardrobe stylist Paula Tabalipa cultivates an air of nonchalant, untouchable beauty, with expertly curated selections from Alexander Wang, American Apparel, Top Shop, and Russ Karablin (COMME DES FUCKDOWN). The cinematography – overseen by Solomini – toys with light, mixing double-exposure with shots in vibrant colour and black and white while the darkly ethereal soundtrack evokes a palpable sense of mystique. As a finishing touch, the model’s bold yet natural makeup serves as a reminder of the chemistry created when attitude and sensuality unite.