Creator Deck Names Jordan Warren as CEO

Influencer and social marketing agency Creator Deck has appointed Jordan Warren as its new chief executive officer, as the company looks to scale its end-to-end, tech-enabled marketing solutions.

The San Francisco-based agency, which is woman- and minority-owned, has built a reputation for blending human insight with technical innovation since its founding 17 years ago. With clients including several L’Oréal brands, P.F. Chang’s, and Open Farm, Creator Deck is positioning itself for its next stage of growth amid shifts in how brands engage with audiences.

Jordan, a creative leader with an engineering and marketing background, joins the agency following a career that includes founding Bay Area agencies Eleven, Argonaut, and TBD, as well as working with major brands such as Nike, Levi’s, Google, and AT&T. Most recently, he advised emerging independent agencies in a fractional CEO capacity. Earlier in his career, he helped build one of the first internet marketing practices at CKS.

“At this point in my career, I was looking for two things: a model that’s built for where culture is going, not where it’s been, and a team with the experience and passion to take us there,” said Jordan. “Creator Deck has both.”

His appointment comes as brands increasingly turn to influencer and social partnerships to engage younger consumers. Jordan’s engineering roots are expected to help the agency enhance its automation of back-end workflows - such as creator outreach and reporting - while maintaining the human storytelling that drives authentic content.

“Influencer marketing is more than just a channel, it’s the foundation of how gen z and millennials experience brands, and in the coming decade, almost all brands will need to re-invent their voice through social and influencer partnerships,” said Helen Zhu, Creator Deck’s founder and chairman. “Jordan understands that better than most, and his background gives us the edge to scale in a strategic, values-aligned way.”

Jordan also sees an opportunity to help brands navigate tighter marketing budgets by making smarter investments in influencer marketing. Citing recent research showing 62% of consumers trust influencer content compared to 28% for traditional branded posts, he emphasised the importance of authenticity over amplification.

“We’re not here to make noise,” Jordan said. “We’re here to help brands build authentic relationships that last.”