Creativity4Better Makes London Debut with Global Preview Event

Creativity4Better (C4B), the global platform celebrating creativity, is making its London debut on May 22nd at the headquarters of Taboola, a leading content discovery platform. Hosted in collaboration with IAA UK, this special event offers a preview of what’s in store for the highly anticipated Italian edition of Creativity4Better: Exploring Nuance in a Polarized World, set to take place in Milan, Italy on October 2.

Backed by leading international players including BBC Studios, Google, Taboola, TikTok, and YouMark!, this event presents a unique opportunity for those attending to connect with global thought leaders in marketing and communications. The agenda spotlights creativity as a catalyst for innovation, economic growth, and positive societal change.

An inspiring lineup of international guests

Guests can expect a carefully curated line up of speakers—innovators, experts, and visionaries - delving into themes that shape our industry today: from sustainability and inclusivity to cultural impact and business growth. The event will open with Taboola and IAA Italy, followed by a dynamic program built around the four core pillars of Creativity4Better: Challenge, Learn, Teach, and Entertain.

Confirmed speakers include: Curro Piqueras, executive creative director at DUDE, Dr. Kirren, clinical psychologist and content creator, Emma Bartholomew, ambassador for In Place of War, Gianpiero D’Alessandro, designer, artist, graphic designer and creative mind, Sammy King, creative agency partnerships lead at TikTok UK.

“We’re proud to host the Creativity4Better preview in London—an event that resonates deeply with Taboola’s belief in the power of creativity to drive progress. Supporting purpose-driven platforms like C4B reflects our commitment to amplifying ideas that inspire innovation, inclusivity, and positive change across industries and communities”, said Julia Burton Brown, UK country manager at Taboola.

Admission is free upon registration via Eventbrite.

London Event schedule :

- Registration & Welcome: 3:30 PM

- Event Start time: 4:00 PM

- Networking Power Hour: 6:00 – 7:00 PM

- Event End time: 7:00 PM

Looking Ahead to Milan – October 2, 2025

Creativity4Better will land in Milan, the international capital of creativity, for the very first time this October. Hosted at the iconic La Pelota, the full-day conference will gather world-class marketers, creatives, and changemakers to reflect on the role of creativity in shaping a more inclusive, innovative, and connected future. The program features inspirational talks, screenings, and networking opportunities, as well as the highly anticipated masterclass by Fernando Machado - operating partner at Garnett Station Partners (GSP), former CMO of Burger King and Activision Blizzard - known for pushing the boundaries of creativity and driving brand and business growth.

Visit the official website for updates, speaker announcements, and registration details.