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Create Your Very Own Emoji Christmas with AT&T's Online Carols

03/12/2014
Advertising Agency
New York, USA
552
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BBDO New York & Atlanta work with Emoji editor Jesse Hill

With holiday spirit all around us, AT&T is making the holidays a little merrier and adding a new twist on the age-old tradition of caroling and holiday songs.  

It has created a special mobile-first, holiday-themed interactive site where people can go to view and create their own Christmas carols using everyone’s favorite choice of mobile language – Emojis, which have become a new hallmark for modern communications. It’s just another way that AT&T is helping to mobilize your world where people can create a personal Emoji character and “Emojif” holiday songs to share on their social networks.

AT&T created the campaign with BBDO New York and Atlanta and with famous Emoji editor Jesse Hill.




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