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Awards and Events in association withCreative Circle
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Craig David and Wes Nelson Take Over Dodgem Cars at TRNSMT Festival

12/07/2024
Marketing & PR
London, UK
167
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DJ and R&B artist take over the festival ride with Rockstar Energy Drink

To celebrate its headline partnership with TRNSMT Festival, Rockstar Energy Drink teamed up with singer, songwriter, DJ and rapper Craig David, along with pop and R&B artist Wes Nelson to kick off the event with a surprise performance that set the energy for an unforgettable weekend of live music.

Following the release of their hit single 'Abracadabra,' the electric artist-duo continued their magic with a one-off, special, appearance that left attendees in awe at the famous Scottish Festival. Seamlessly blending in with the crowds with Wes wearing a bucket hat and sunglasses, the artists, who were not a part of the festival’s original line-up, made their way through the festival grounds to its funfair to take a ride on the dodgems. 

With his simple disguise, Wes Nelson effortlessly jumped into a dodgem cart, raced around, and took a spin around the tracks with unsuspecting festival-goers, whilst Craig David slipped into the DJ booth. As they engaged with riders, suspicions started to grow, and soon the dodgems abruptly halted. Before anyone could react to the unexpected stop, Craig David swiftly revealed his identity and asked the crowd if they wanted to hear a couple of his most famous hits. Without hesitation, he launched into the all-time fan favourites 'Rewind' and '7 Days'. Wes Nelson then joined him, adding to the excitement by performing their latest summer hit, 'Abracadabra'. 

The surprise appearance at the festival’s funfair added an electrifying boost to the start of the weekend’s festivities, marking it as one of the most unforgettable opening performances in the history of this iconic Glaswegian event. 

Craig David shared his excitement, commenting, "Teaming up with Rockstar Energy Drink to surprise festival-goers at TRNSMT was a great vibe, I had a lot of fun.

Wes Nelson echoed Craig David’s sentiment, adding, “It was a vibe surprising people with Craig, he’s a legend and I love performing with him. Since Craig and I weren’t originally part of the festival's line up, performing on the dodgems added to surprise, it was a lot of fun."

The surprise performance is just one highlight of Rockstar Energy Drink's partnership with Live Nation’s festivals across  the UK. Together, these brands are committed to crafting unforgettable experiences and enriching the festival journey for music enthusiasts worldwide. 

Sarah Mahoney, marketing manager at PepsiCo, remarked, "We are excited to strengthen our partnership with some of the most beloved festivals in the UK  and ensure that this year’s TRNSMT festival experience is unforgettable for music fans. Collaborating with Craig David and Wes Nelson for this surprise performance is just one example of how we're injecting energy into unexpected moments this festival season, delivering memorable experiences at fans' beloved events."

Since launching the Rockstar Energy Drink Press Play platform last year, the energy drink’s brand has been building its credibility within the music industry, recognising it as a pivotal passion point for its fans. Committed to empowering fans, Rockstar Energy Drink will continue to provide access to the music and events they cherish this summer across the entirety of their festival partnership with Live Nation in the UK. 

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