Cossette Welcomes Creative Talent to Lead McDonald's Canada Account

Cossette Toronto has welcomed senior level creative talents to complement the agency’s mandate with McDonald’s Canada. The agency celebrates the hiring of Andrew Chisholm as executive creative director - joining Jason Hill as head of the creative team on the account. As additional support to the team, Cossette welcomes creative directors Mike Johnson and Amy O’Neill, senior art directors Cass Valchuk and Dylan Silvestro, as well as senior creative writers Brianne Collins and Shane Rodak. Sr. digital strategy director Owen Garscadden has also joined the strategy team to continue elevating McDonald’s digital presence while driving innovative growth.

McDonald's global marketing mandate centring around creative effectiveness has created an exciting opportunity for Cossette to bolster its creative and strategic talent. The addition of new perspectives and exceptional talent will allow Cossette to continue delivering world-class work in service of creating genuine McDonald’s fandom amongst a Canadian audience.

With over 18 years of experience as a copywriter and creative director for a wide range of global agencies both in Canada and the United States, Andrew Chisholm will reinforce Cossette’s creative excellence with innovative ideas that resonate with target consumer demographics. With the addition of these new colleagues, the team will be well-equipped to assist McDonald’s Canada in their ongoing mission to build fandom with a broad Canadian audience. 

“I’ve been a fan of McDonald’s my whole life”, says Andrew Chisholm. “So when the opportunity came to work on this iconic global brand at an iconic Canadian agency, I couldn’t pass up the opportunity. With so much energy and momentum around creating great work, I’m beyond excited to join this incredibly talented and ambitious team.”

In his new role, Andrew will join Jason Hill to lead the team behind recent Canadian successes, such as the 'Siakam Swirl McFlurry' in collaboration with Pascal Siakam of the Toronto Raptors, the award-winning campaign 'Inspired by Big Mac' designed for gen z, and the digitally focused 'Frequent Fryer' campaign designed to promote the brand’s app.

“I’m thrilled to be welcoming so many talented people onto our team,” says Jason Hill, executive creative director at Cossette. “Being able to partner with Andrew in particular will allow us to continue to push ourselves creatively while putting more focus on craft and team mentorship. We’ve had great momentum over the last year so there is a lot of passion and excitement around what’s next.”