Cossette Montreal Appoints Jean Hugo Filion as General Manager

Cossette is proud to announce the appointment of Jean Hugo Filion as General Manager of its Montreal office. Alongside a strengthened leadership team, Filion aims to elevate the agency’s creative output and strategic consulting while accelerating the adoption of cutting-edge technology practices.

"Jean Hugo’s appointment marks a new chapter in our commitment to creativity, innovation, and transformation. His nearly 20-year journey at Cossette has been nothing short of remarkable. With a multidisciplinary background and a contemporary vision across all areas of expertise—strategy, branding, creativity, media, and digital solutions—he embodies the agency’s inclusive and forward-thinking values. His promotion was a natural choice, and everyone at Cossette is genuinely proud of him," said Louis Duchesne, president, Quebec and Eastern Canada, Cossette.

Under Jean Hugo’s leadership, Cossette will continue to drive deeper integration across its disciplines to address the complex challenges of leading brands. To bring this vision to life, Jean Hugo will collaborate with newly promoted leaders, including:

• Judikaela Auffrédou, senior vice-president, strategy, known for her ability to translate business challenges into effective strategies and her deep understanding of diverse fields of expertise.
• Nadja Décarie, senior vice-president, business, who will oversee key accounts and the agency’s client experience.
• Louis-Philippe Mathieu, vice-president, digital group, who will leverage his expertise in technological innovation and digital transformation.

They will join forces with Anne-Claude Chénier, chief creative officer, and Michel-Alex Lessard, chief strategy officer, who will continue to provide their proven leadership to guide the agency’s creative and strategic vision.

"The agency landscape is evolving rapidly, and we must continuously reinvent ourselves to deliver inspiring, relevant, and distinctive solutions. Cossette’s unique strength lies in blending creativity, strategic consulting, experience, and technology. By fostering even greater collaboration among our rich fields of expertise, we empower ourselves to create culture-defining creative work while driving measurable business results," stated Jean Hugo Filion.

Cossette remains dedicated to nurturing talent and exploring new opportunities in emerging products and services. By embracing innovation and leveraging the expertise of its teams, the agency aims to accelerate client growth and keep them ahead of the curve.