Cossette Expands Leadership Team with Becca Lucas Lord and Trent Thompson

Cossette has announced the appointments of Becca Lucas Lord as vice president and managing director, and Trent Thompson as group creative director. These strategic additions underscore the agency’s commitment to innovation and creativity, further strengthening its ability to deliver impactful work for clients such as TD Canada.

Becca joins with extensive experience in global marketing, digital transformation, and creative leadership. Recognised for her talent in turning bold ideas into tangible results, she will play a key role in leading work for TD, focusing on creating hyper-personalised customer experiences that deepen engagement and foster brand loyalty.

“I’m thrilled to join Cossette at a time when ingenuity and strategic vision are shaping the future of creative industries,” says Becca. “I’m excited to collaborate with our talented teams and work alongside Trent to create bold, ground breaking work that not only inspires but delivers measurable impact.”

Trent, with over 20 years of creative leadership, is known for pushing creative boundaries while ensuring measurable outcomes. His global experience will be instrumental in leading transformative creative work for TD, ensuring the agency stays ahead of the curve in an ever-evolving industry.

“Stepping into this role at such an exciting and dynamic time at the agency is a watershed moment and a career highlight for me,” says Trent. “At Cossette, creativity and strategy are seamlessly integrated and I’m chomping at the bit to work closely with Becca and the entire team to deliver cutting-edge work that elevates our clients’ brands and creates lasting connections with their customers.”

Together, Becca and Trent bring a powerful combination of strategic vision and creative expertise that will shape Cossette’s future.

“Becca and Trent’s appointments represent key milestones in Cossette’s evolution,” says Kathy McGuire, SVP, general manager at Cossette. “Their diverse skill sets and forward-thinking approach will enable us to deliver outstanding work and position the agency for the next phase of growth.”

Cossette looks forward to the continued success and innovation that Becca and Trent will bring to the leadership team as they collaborate with the agency’s talented teams to create industry-leading solutions and achieve meaningful results.