Cossette and McCann Canada Lead Effie Awards Canada 2024 Finalists Line-up

Effie Awards Canada 2024 judging has concluded with 89 entries making it through as Finalists, across 49 brands and 30 agencies. 

Leading the way with the most Finalists is Cossette with an impressive 15 entries making it to the next stage, followed by McCann Canada with 12.  

Cossette's Finalist entries are for McDonald's and Walmart, while McCann Canada’s submissions for seven advertisers, including L’Oréal, Mastercard, Wendy's and Kids Help Phone, also progressed to the Final Round.  

Agencies also with four or more Finalist entries include Angry Butterfly (four), Citizen Relations (five), Courage Inc. (eight), FCB Canada (four), Leo Burnett Toronto (six), Ogilvy Canada (four), Rethink (six), VML Canada (six), and Zulu Alpha Kilo (four). 

The full list of Finalists can be found here.

The announcement of the Finalists follows a rigorous judging process that took place in two rounds across June and July. The panels of more than 180 esteemed judges, drawn from the senior ranks of brands, agencies and academia, evaluated a field of entries that increased 38% from 2023's competition.  

The Effie Awards Canada judging process is headed by Kate Torrance, VP, head of brand, content and communications, SickKids Foundation; and Adam Reeves, chief creative officer, TBWA\Group Canada, who were named co-chairs of the Effie Canada steering committee for 2024/2025.

Finalist entries that have been awarded Winners will be revealed in the coming weeks (Bronze winners on September 30, Silver winners on October 7, and Gold winners on October 15). 

These announcements form part of the build-up to the Canadian Marketing Effectiveness Summit 2024 on October 24th, where the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year will all be announced. 

This year's Canadian Marketing Effectiveness Summit digs deep into the latest economic trends and how they impact Canadian marketing effectiveness, featuring provocative discussions with industry leaders, including Laurence Green, director of effectiveness at the Institute of Practitioners in Advertising (IPA). To learn more and register, visit here.

Scott Knox, president & CEO of the ICA, said, "Congratulations to all the brands and agencies that are named as Finalists. The unveiling of the winners in the weeks ahead will bring further levels of recognition to the most effective communications campaigns in Canada. The rising industry standards reflected in this year's Finalist nominations will be further enhanced by learnings from the winning work and the focus on effectiveness that October's Summit provides." 

"Since partnering with Effie Worldwide to launch Effie Canada in 2018, we've seen the awards go from strength to strength as part of the wider program to boost effectiveness awareness and delivery in Canadian advertising. This year's high entry levels are a clear recognition of the high status that Effie Canada has achieved among agencies and brands."