Coolr Builds for the Future with New Growth Leadership Team

Left to right: Karen Forbes, chief growth officer; Fee Meynell, growth director and Alannah Daniel, director of marketing

Coolr, one of the fastest-growing independent UK social media agencies working with clients such as Samsung UK, Burger King and Lidl GB, has unveiled a newly formed growth team designed to take the agency to its next phase of expansion.

Following a standout year in 2024, marked by 70% growth, a team now 150 strong and securing investment with growth capital partners, Coolr has even more ambitious plans for 2025. The agency has invested in a dedicated growth team to elevate its market presence, develop relationships with more world class brands, and continue evolving its expertise to help brands win on social.

Spearheading this growth team is Karen Forbes, who has been promoted to the new position of chief growth officer, a new role for the agency.

Forbes has been instrumental in helping shape Coolr’s sales and marketing engine since joining Coolr last year and in her elevated role, will focus on building long-term client relationships and helping expand Coolr’s global presence.

Joining the team is new hire, Alannah Daniel, who takes on the newly created role of director of marketing. Previously at VaynerMedia, Daniel has experience leading client services teams, marketing and new business across various agencies; notably leading TikTok's global social AOR, 'The Culture Engine’. At Coolr, her role will help define and direct the agency's marketing strategy while supporting new business efforts as the company scales.

Fee Meynell, (formerly head of social at MG OMD and named in The Media Leader Future 100 club) takes on the role of growth director, to lead all live business and commercial opportunities at the agency. Meynell brings deep expertise in social strategy, having previously led campaigns for clients including British Airways, giffgaff, SharkNinja and Pernod Ricard.

Karen Forbes, chief growth officer at Coolr, said, “We’re delivering bold, award-winning work with incredible clients and attracting the best talent in the industry. The groundwork is done, and it’s got us in the perfect position to take our proposition to more brands; partnering with them at every stage, from full-scale 360, agency-of-record relationships, innovative influencer programmes to culture-driving TikTok campaigns. The experience Fee and Alannah bring to the team is elevating our creative output, shaping the most effective, inspiring solutions for new clients, and amplifying Coolr’s voice and influence across the industry.”

Alannah Daniel, director of marketing at Coolr, said, “Coolr’s rapid rise and fearless creative spirit make it one of the most dynamic places in the industry right now. As their first Director of Marketing, I’ll be building on Coolr’s bold brand to help drive the next stage of growth.”

Of her appointment, Fee Meynall, growth director at Coolr, commented, “It's been incredible to be part of Coolr’s journey over the past few months, helping build culturally sharp, creatively ambitious work that truly connects with audiences. I’m excited to step into this new role as part of growth team that's breaking the mould.”

Adam Clyne, founder / CEO commented, “Coolr has seen phenomenal growth over the last 18 months and I am proud of all the agency’s achievements to date… but it feels like we are just getting started. The investment from private equity allows us to think bigger and more long term about how we scale up and we are building a growth programme to help get us to the next stage. We have a brilliant team in place, led by Karen, and it feels like the sky is the limit…!”