Cookie Catastrophe Strikes Chocolate Community in LOBO Campaign for Lacta 5Star

International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, out of Wieden + Kennedy Brazil.

In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere and wreak graphic cartoon havok on the citizens below.

Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar.

LOBO recently applied their two decades of work for a hallmark introductory film for the Annecy International Animated Film Festival, a celebration which this year recognised 100 years of Brazilian animation history.

The studio took home from the festival the prestigious Cristal Award for a Commissioned Film for their LeicaM-Monochrom campaign, "Everything in Black and White."

Credits

Client - Mondelez

Produto/Product - Lacta 5STAR

Year of Production - 2018

Agency - Wieden+Kennedy São Paulo

Executive Creative Director - Renato Simões, Eduardo Lima

Creative Directors -

Head of Art - Bruno Oppido

Copywriter - Rafael Melo

Art Director - José Ferraz, Felipe Paiva

RTV/Agency  - Regiani Pettinelli, Rafael Messias

Planner - Luana Azeredo, Lais Sangalo

Account - Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca Olmos

Media - Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio Serpico

Social Media/  - Carolina Siper, Emily Rheded, Julia Garcia, Ana Veiga

Client Approval - Natalie Delgado, Adriana Nogueira, Bruna Bertão