'Connecting' From i2

Here's a little history, geography and energy lesson about Canada from Toronto-based agency i2 Ideas and Issues Advertising and Vancouver-based The Embassy for The Canadian Energy Pipeline Association (CEPA).

The spot, which is currently airing on TV throughout Canada, is all about how pipelines provide energy to Canadians. Directed by The Embassy's Ozan Biron
, this stop-motion and paper craft inspired computer animation spot aims to engage and educate viewers about the CEPA and drive traffic to AboutPipelines.com.

 

To add character and the look of real paper to the spot, the team at The Embassy deliberately added the imperfections that real folded paper would have - intentionally making the edges not line up, adding bits of tape, creating offsetting folds and warped edges of paper curling up.

 

Spot Title: Connecting

Client: Canadian Energy Pipeline Association (CEPA)

 


Agency: i2 Ideas and Issues Advertising

Creative Director: Philippe Garneau


Copywriter: Bruce Anderson

Agency Producer: Melanie Lambertsen


 

Production Company: The Embassy


Director: Ozan Biron


Executive Producer: Trevor Cawood


Executive Producer: Winston Helgason

 

Visual Effects: The Embassy

 

Editor: Matthew Griffiths 


Editorial Company: Cycle Media

 

Sound Production: RMW Music