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Comedian Lucy Beaumont Looks on the Light Side for Quirky Maltesers Animation

AMV BBDO, 3 months, 3 weeks ago

AMV BBDO launches first in a comedic series directed by Nomint's Christos & Yannis

Comedian Lucy Beaumont Looks on the Light Side for Quirky Maltesers Animation

AMV BBDO has created a new suite of short animated films for Maltesers, continuing their Look on the Light Side campaign. 

The three comedy shorts aim to be shareable and entertaining content which demonstrate Maltesers belief that life is better when we don’t take things too seriously.

The first of the three online videos breaks on Monday, 6th June, with two more to follow on a weekly basis. They will be featured on YouTube, Facebook, Twitter and Unruly and the campaign will run online for 4 weeks. 

Fabio Alings, UK Brand Director, said, “We’re passionate about making this 80 year old brand relevant to a new generation of chocolate lovers – with these films we do so in a uniquely Maltesers way.” 

Working with three talented comedians AMV BBDO developed a suite of animated films demonstrating this lighter attitude to life with Maltesers as the hero of each story. 

In the first film Lucy Beaumont tells us about an embarrassing incident in a designer boutique on Bond Street. The second tells the story of Lou Sanders who gets up to mischief to distract from a boring day at the office. Last but not least, in the third film Andi Osho gets a little too involved a kid’s game of hide’n’seek.

This is Maltesers first campaign dedicated entirely to online content.

Creative Agency

Account Manager: James Drummond, Philippa Field

Creative Director: Tim Riley

Copywriter: Richard McGrann

Art Director: Andy Clough

Planner: Catriona Collins

Producer: Edwina Dennison

Creative Agency: AMV BBDO

Account Managers: Rebecca Kavanagh, Abigail Brown

Media Agency

Media Agency: Mediacom

Planner: Daisy Ross

Music and Sound

Audio Post Production: Jungle

Post Production / VFX

Post Production House: Nomint, AMV Flare

Production Company

Director: Christos & Yannis

Producer: Marilena Vatseri

Production Company: Nomint

Category: Food , Sweet