Comedian Lucy Beaumont Looks on the Light Side for Quirky Maltesers Animation
AMV BBDO has created a new suite of short animated films for Maltesers, continuing their Look on the Light Side campaign.
The three comedy shorts aim to be shareable and entertaining content which demonstrate Maltesers belief that life is better when we don’t take things too seriously.
The first of the three online videos breaks on Monday, 6th June, with two more to follow on a weekly basis. They will be featured on YouTube, Facebook, Twitter and Unruly and the campaign will run online for 4 weeks.
Fabio Alings, UK Brand Director, said, “We’re passionate about making this 80 year old brand relevant to a new generation of chocolate lovers – with these films we do so in a uniquely Maltesers way.”
Working with three talented comedians AMV BBDO developed a suite of animated films demonstrating this lighter attitude to life with Maltesers as the hero of each story.
In the first film Lucy Beaumont tells us about an embarrassing incident in a designer boutique on Bond Street. The second tells the story of Lou Sanders who gets up to mischief to distract from a boring day at the office. Last but not least, in the third film Andi Osho gets a little too involved a kid’s game of hide’n’seek.
This is Maltesers first campaign dedicated entirely to online content.
Account Manager: James Drummond, Philippa Field
Creative Director: Tim Riley
Copywriter: Richard McGrann
Art Director: Andy Clough
Planner: Catriona Collins
Producer: Edwina Dennison
Creative Agency: AMV BBDO
Account Managers: Rebecca Kavanagh, Abigail Brown
Media Agency: Mediacom
Planner: Daisy Ross
Music and Sound
Audio Post Production: Jungle
Post Production / VFX
Post Production House: Nomint, AMV Flare
Director: Christos & Yannis
Producer: Marilena Vatseri
Production Company: Nomint
Category: Food , Sweet