Cologuard Tests Help You Skip Colon Screening Stress

Cologuard is back with a new campaign that aims to elevate the brand’s place in culture and amplify the conversation around screening for colon cancer. 

People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama. 

Entitled, 'Skip the Drama,' two new spots just went live during the NFL playoffs on January 11th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama. With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives. The campaign leans into humour to help breakthrough and reach people on what can be, for many, an uncomfortable topic.