Colgate Stands Tall against Cavities and Explores the Molar System in Sweet Short Cartoon

Colgate gathers the best and brightest in the galaxy against the Duke of Decay in the charming cartoon, 'Adventures in the Molar System', developed by Hecho Studios and produced by creative studio, LOBO. The song-and-dance short sees young adventurers practice their best tooth brushing techniques to combat plaque, sugary sweets and the decaying Duke with the dental hero Dr. Rabbit. 

Set in the format of a beloved Saturday morning cartoon, the film connects with young kids in a format they love for peak engagement. In the short, the main heroine Wilder faces her dental checkup fears and confronts cavities alongside a diverse group of the world’s inhabitants - and one guest from a faraway planet - and her video game hero brought to life. 

The film has also been cut-down into shorter versions, including 'Answer the Call', 'Answer the Call Reprise', 'The Sweet Life', 'Training Sequence', 'Hey Parents' and 'Join the Heroes'.

Adventures in the Molar System and is part of a multicultural oral health education program developed by Colgate and global dental care experts to help kids learn powerful habits like brushing twice a day with fluoride toothpaste. Through its educational, advocacy and other efforts, Colgate is championing a zero cavity future for two billion children as it works to end the world's most prevalent chronic disease: tooth decay.