Colenso BBDO and Finch have won the Design Invention and Product Development Invention categories for the Mountain Dew “Hidden Graphics” campaign in Adweek’s Project Isaac Awards. The Isaac Awards, now in the third year, recognise the year's most inventive marketing, media and digital campaigns.
Nick Garrett, CEO of Colenso BBDO, said, “We are chuffed that the work we did with Finch for Mountain Dew has been recognised at the Isaac Awards, especially as it’s in the areas of design and product development because it shows how good the idea is when it wins against some of the amazing work that was eligible, particularly from the U.S.”
DDB also picked up an Isaac Award for Stienlager’s tweeting sonar in the social media category.
Garrett added, “We might compete with DDB everyday here in New Zealand but congrats to them also because it is damn impressive for two Kiwi agencies to win two of out a couple of dozen global awards.”