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Coffee mate Announces First-Ever Super Bowl Ad

21/10/2024
Advertising Agency
Toronto, Canada
179
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Announcement aligns with Coffee mate's new cold foam offering

POV: You're obsessed with experimenting with flavours and textures to turn every sip of your fave beverage into an elite experience. Coffee mate Cold Foam is entering the chat. Simply add a little foam - or a lot (no judgment) - for a frothy, flavour-forward twist that brings out the best side of any drink.

And because everything Coffee mate does is for the love of coffee, it only makes sense to go for the cold foam 'W' during one of the largest events of the year - the Big Game. So, bring your coffee obsession and biggest cup because Coffee mate is getting the Cold Foam party started with their first-ever Big Game ad.  

With more than 7B #CoffeeTok views on TikTok, real ones know topping your cup with velvety smooth cold foam just hits different. Now you can kick every homemade bevvy up a notch to get that first sip feeling every time in three luscious foam flavours inspired by fan-favourite Coffee mate creamers:

  • Coffee mate Italian Sweet Crème Flavoured Cold Foam: The perfect amount of sweet crème flavour is a classic for a reason.
  • Coffee mate Nestle Toll House Brown Butter Chocolate Chip Cookie Flavoured Cold Foam: Never-before seen in a cold foam format, semi-sweet chocolate flavour and buttery, caramelised brown sugar notes is a whole vibe.
  • Coffee mate French Vanilla Flavoured Cold Foam: Tried and true, you can't go wrong with adding a hint of fan-favourite vanilla to any coffee beverage.

When it comes to cold foam, Coffee mate said, 'bet.' With a proprietary mess-free dispensing tip for light and fluffy foam every time, 25% less sugar than the leading cold foam creamer and 25% more servings than competitors, Coffee mate Cold Foam can add flavour to just about anything, creating a perfectly smooth balance of both creamy texture and flavour. No matter where you stand on the hot vs. iced coffee debate, this cold foam has you covered.  

"For the first time in 60+ years, Coffee mate is making its debut on the world's biggest stage – the Big Game this February! We've been levelling up modern coffee drinkers' cups for decades with our broad selection of coffee creamers, and now we're pioneering fun, flavour and texture with our newest innovation, Coffee mate Cold Foam. With one in five coffee drinkers craving whipped topping on their beverages, and cold coffee on the rise, we couldn't think of a better way to introduce our most experimental product yet," said Daniel Jhung, president of Nestlé USA's Beverage Division. "We're calling on all beverage lovers to go get their hands on our iconic coffee creamer flavours, now available in delicious cold foam."

While top secret for now, you won’t want to miss this un-foam-gettable experience. Keep an eye out for a sneak peek in the new year and be sure to tune into the Big Game on Sunday, February 9th to experience Coffee mate in a way you’ve never seen before.   

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