Coconut Water Brand ZICO Appoints David&Goliath as Agency of Record

ZICO Premium Coconut Water has tapped David&Goliath (D&G) as its new advertising agency of record after a three-month, client-led review. 

The new partnership has been in effect since January 1st, and the scope includes strategy along with traditional and non-traditional creative. D&G’s first campaign for ZICO is slated to launch in second quarter of 2015.

Earlier this year, the brand launched 'ZICO Crack Life Open' a national campaign featuring celebrated actress, bestselling author and entrepreneur Jessica Alba. The creative spanned print, OOH and digital advertising.  The brand is thrilled to build on the successful partnership the ZICO team forged with Jessica Alba in the 2015 campaign!