Coca-Cola Zero Sugar Refreshes Fans During March Madness

March Madness is here, and Coca-Cola Zero Sugar is debuting a new fan-centric 360-degree marketing campaign showcasing how Coke Zero Sugar uplifts and refreshes fans throughout the marathon that is March Madness.

Fan Work Is Thirsty Work

This year’s Coke Zero Sugar March Madness campaign is a continuation of its 'Best Coke Ever?' creative platform, and revolves around the simple idea that being the best fan can be thirty work – and don’t the best fans deserve the “Best Coke Ever?”

The new March Madness TV creative titled, 'Fight Song,' celebrates the essential role fight songs play in making March Madness the greatest tournament of all time and the thirsty work fans put in all tournament-long. The TVC spot will run through the National Championship game on Monday, April 7 on ABC, ESPN, TNT, CBS, TBS, TRU and across social and digital.

In addition to the new TVC, the Coke Zero Sugar March Madness campaign will come to life via digital and social executions, outdoor advertising, sampling and experiential activations in the NCAAA Men’s (San Antonio) and Women’s (Tampa) Final Four host cities, as well as on-campus events at colleges and universities across the country.