Coca-Cola Immortalises Fans’ Hockey Passion on Cans
Coca-Cola in Canada unveiled a consumer experience that first launched in April during the 2024 NHL playoffs. Due to its strong reception, the activation was extended and just wrapped up earlier this month after a successful tour that included eight additional cities across Canada and the Northeast USA.
The goal of the campaign was to build a stronger association between Coke Zero Sugar and hockey fans and to give fans a chance to try the delicious taste of Coca-Cola Zero Sugar.
Here's an overview of the fan activation:
- Nine cities were visited in total.
- The custom fan can experience had fans show their passion for the team, which was then immortalized on a Coke Zero can, which has never been done before.
- The activation was gamified, offering fans the chance to win a custom can, a Coke Zero Sugar koozie, or team merchandise.
- All fans who participated in the experience received a digital version of their own fan on a can.
Here are some impressive results:
- Over 10K participants engaged with the activation and over 7K samples of Coke Zero Sugar were distributed.
- Over 1,400 fans walked away with a custom-printed can showing their passionate fandom for their team, wearing a jersey of course!
- The activation was visited by Hockey Hall of Fame inductee, Lanny McDonald, as well as many team mascots including the Flames, Senators, Penguins and Bruins.
