senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Clothing Brand Joules Goes for Out and Out Joy This Christmas

05/11/2021
Advertising Agency
London, UK
164
Share
Brothers & Sisters teams up with director Ryan Schude for a wonderfully fresh approach to Christmas advertising

Clothing brand Joules has launched its new Christmas ad through agency Brothers & Sisters.

Deliberately avoiding the usual Christmas tropes, Joules has gone whole heartedly for a happy positive story of Christmas. Instead of mince pies and fairly lights, top hats and angels, we get a group of uproarious friends throwing off their colourful Joules winter clothes and turning their beach walk into a joyful chaotic skinny dip together.

Meanwhile the only obvious nod to Christmas, a dog wearing antlers, naughtily helps himself to an early Christmas present by stealing some of the girls' clothes whilst they are frolicking in the sea. 

This wonderfully fresh approach by Joules reminds us all that Christmas is really as much about the spirit you feel as the spirit you drink. 

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Brothers & Sisters
23
0
Only Sport Can Do This
TNT Sports
29/07/2024
109
0
Hero
Center Parcs
03/01/2024
42
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0