Clive Owen's Got Feelings in BBDO NY's New Spot for SAP

This week, business intelligence tools and management software SAP is launching new B2B advertising which focuses on the complexity of feelings, and what can happen when you put those feelings at the centre of your business. This includes television advertising - created by BBDO New York - featuring Clive Owen, who first appeared in SAP advertising in 2017. 

Owen appears in an anthemic 60-second, as well as an array of shorter social pieces. The idea is that the future of business is all about feelings, and features SAP’s ongoing end line, 'The best run SAP'.

A print campaign accompanies these films.  And the work will appear in a combination of broadcast and cable TV, national magazines and newspapers, and across SAP’s various social platforms. The campaign will also be adapted in key markets across the globe including Germany, UK, Australia and Japan.

Full Credits

BBDO

David Lubars, Chairman & Chief Creative Officer, Worldwide

Greg Ketchum, Executive Creative Director

Tom Godici, Executive Creative Director

Corey Rakowsky, Creative Director 

Kleber Menezes, Creative Director 

David Rolfe, EVP, Director of Integrated Production

Alex Gianni, VP, Executive Producer

Mike Woodall, Producer

Julia Milison, Music Producer 

Gerhard Remlein, Managing Director, Omnicom Executive Client Lead

Kristen Roche SVP, Account Director

Jesse Schwartz, Account Manager

Brit Browning, SVP, Group Planning Director

Damon Garrett, Associate Planning Director

Ali Goldsmith, Comms Planner

Grace Kelly, Business Manager

Production Company: O Positive

Jim Jenkins, Director

Ralph Laucella, Executive Producer

Marc Grill, Executive Producer

Luke Flegar, Production Manager 

Dion Beebe, Director of Photography

Editor: Mackcut

Editor: Ian Mackenzie

Editor: Mike Leuis

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Telecine Color Collective

Alex Bickel, Telecine Artist

Claudia Guevara, Producer

Post/FX’s: Method NY

Stuart Robinson, Managing Director

Jesse Kurnit, Executive Producer

Doug Luka, VFX Supervisor

Mario Caserta, Flame Lead

Bennett Lieber, Senior Producer

Kyle Fader, Production Coordinator

Chris Memoli, Flame Artist

Mark Woit, Flame Artist

Thomas Downs, Flame Artist

Brian Dinoto, Tracking Supervisor

Goran Ognjanovic, Animator

David Derwin, Animator

Chris Devito, Animator

Frank Grecco, Lighter

Eric Xu, Lighter

Lee Souder, Modeler

Ryan Leonard, Comp Supervisor

Urosh Otashevich, Compositor

John Mangia, Compositor

David Marte, Roto Supervisor

Nate Soto, Designer

Will Kim, Designer

Lance Marxen, Designer

Quimet Delgado, DMP Artist

Mix: Heard City NYC

Sound Design: Phillip Loeb, Seth Phillips

Mix: Phillip Loeb, Seth Phillips, Evan Mangiamele

EPs: Sasha Awn, Jackie James

Producer: Andi Lewis

Managing Director: Gloria Pitagorsky

Original Music: Storefront

Composer, Kari Steinert 

Partners, John Scrapper Sneider and Adam Elk