Citizen Relations Named Official Agency of Record for Nespresso Canada

Following a competitive review, award-winning global communications agency Citizen Relations has been appointed as Nespresso Canada's new PR agency. This strategic partnership combines Citizen's creative firepower with Nespresso's premium legacy, launching a new era of innovative storytelling and brand building in the Canadian market.

Under this new mandate, Citizen Relations will spearhead Nespresso's consumer public relations, social media engagement, experiential events, and influencer collaborations across Canada.

"This partnership with Citizen Relations opens up remarkable opportunities," said Frédéric Pasquier, VP of marketing at Nespresso Canada. "Their strategic expertise and deep understanding of the Canadian market will help us connect with more coffee lovers across the country while sharing our commitment to exceptional coffee experiences."

The agency will focus on amplifying Nespresso's premium positioning and distinctive brand ethos through compelling activations and innovative campaigns.

"Welcoming Nespresso to Citizen marks a significant milestone in our growth story," says Jenn Duggan, president - Canada. "The early momentum we've seen from our teams working together signals the tremendous potential of this partnership to drive innovation and excellence in the market."

Most recently, Citizen was named PR Agency of the Year - Silver award at Strategy Magazine’s prestigious 2024 AOY Awards, winning in the category two years in a row. With 10 office locations across the globe, the agency has seen success in the CPG space, with award-winning campaigns at the 2023 Cannes Lions and CLIO Awards.

The agency’s Canadian campaigns have also received recognition across the industry, winning awards at the Effie Awards, the Drum Awards Festival and Applied Arts Advertising Awards.