Chocolate Lovers Indulge in Mind Bubbling AERO Campaign

As part of its first campaign for AERO, Cossette is thrilled to unveil the Mind Bubbling campaign. Embracing the delightful sensation of rich and creamy bubbles melting, the playful campaign centres around the ritual of savouring an AERO Truffle chocolate bar, reminding chocolate lovers that the experience is key to the ultimate indulgence. 

“It’s been a pleasure to work with such an iconic brand and partner with the talented teams at Nestlé Canada,” said Anne-Claude Chénier, executive creative director at Cossette. “For this campaign, we went back to AERO’s DNA - it’s the only chocolate bar where you let the bubbles melt for the ultimate experience. The big idea is to let the bubbles talk. And yes, the entire team indulged in AERO chocolate to make it all come together!” 

The concept behind the campaign was to bring to life the long-standing brand slogan found on AERO’s packaging: “Feel the bubbles melt.” This was achieved by creating a chocolatey universe with a variety of bubbles, each exuding strong and vibrant personalities.

“We’re excited to unveil our newest AERO Truffle Mind Bubbling campaign,” expresses Riona Coller, marketing leader at Nestlé Canada. “Our aim is to position AERO as the go-to choice for those seeking the ultimate light-but-sweet indulgence, elevating the chocolate experience to new heights. With this campaign, we’re inviting chocolate lovers to savour the bubbly and easy-melting sensation that sets our chocolate apart.” 

Rolling out across Canada starting on February 12th, and ending in late April 2024, the Mind Bubbling campaign consists of integrated activations, including out-of-home executions, TV spots, Spotify ads, and various digital assets on social media. 

The Mind Bubbling campaign is the result of a strategic collaboration with Canadian creative agency Cossette, which landed national brand mandates in the summer of 2023.