CHI's Million Miles for Lexus

In June 2012, CHI launched Lexus’ new brand expression ‘Creating Amazing’, through the Lexus GS TV commercial ‘A Million Miles in the Making’.

 

The Lexus GS is the perfect example of Lexus’ relentless pursuit to Create Amazing. Lexus didn’t just test drive it, they drove it over 1 million miles. And along the way they left no stone unturned in their effort to deliver an incredibly designed car with dynamic driving experience. 

 

CHI brought the million mile journey to life by creating a scrolling webpage, which hosts a collection of stories about every mile, every lesson and every barrier Lexus overcame when creating the new Lexus GS. 

 

The million mile journal can be shared socially via Facebook and Twitter. Each week the  Lexus Europe Facebook page will share one of the interesting facts with its 31,000 fans - 

 

 

Credits

 

Lexus Europe

Senior Marketing Manager: Chris Taylor 

Senior Marketing Specialist: Christophe Meulemans

 

CHI Team 

Executive Creative Director: Jon Burley

Creative Director: Micky Tudor 

Copywriter: Neil Clarke 

Art Director: Jay Phillips

Design Director: Dan Beckett, Chad Warner

Designer: Ville Teikko 

Producers: Phil Dabrowski and Maebh Kelly 

Business Director: Jack Shute

Account Manager: Samantha Brown 

 

Amaze

Account Director: Andrew Dean

Senior Project Manager: Praveena Patel