Children’s Hospital Foundation Spot Takes You to a Wonder-Filled Wonder Tower
Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the Children’s Hospital of Richmond at VCU. The spot was helmed by creative animation studio LOBO, directed by Isa Littger.
“Working with Markham Yard on this incredible project has been so gratifying. We have gone from many in our region not realizing that a children’s hospital existed, to now a community understanding and rallying around our hospital and this important building project. The work has made our hospital stand out in the hearts and minds of our community and provided us the all-important platform of awareness that enables our asks for philanthropic involvement to be positioned for success,” said Lauren Moore, president and CEO of Children’s Hospital Foundation. “We are really excited about the way this campaign highlights the solutions that are made possible through the development of our new facility, as well as the possibilities it unlocks for the children in our care, their families, and the larger Virginia community.”
The campaign is comprised of a 30-second television spot running both locally and digitally, print, OOH, programmatic digital and direct marketing.
“Children’s Hospital Foundation has been an incredible creative partner,” said Markham Cronin, founding partner at Markham Yard. “Working on their mission has been immensely fulfilling, and together, we have enjoyed crafting really unique creative solutions to bring this mission to life, in a category where that is really challenging to do. It’s really powerful when you hear the stories firsthand from the patients, families and staff, and it gives us vital perspective on how important this work truly is.”
