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Children Escape to a Winter Wonderland in Beautiful Lidl Christmas Spot, 1 month ago

Überground launches visually stunning film produced by EASYdoesit and MPC Amsterdam and London

Children Escape to a Winter Wonderland in Beautiful Lidl Christmas Spot

German agency Überground has launched a 360° Christmas campaign spanning 19 countries for supermarket Lidl. 

The epic film was shot by director James Lees in Estonia with production company EASYdoesit. The perfect Christmas wonderland was created by the teams at MPC Amsterdam and London, with sound provided by 2wei Music.

"Our client Lidl proved once again they have the courage not only to realise a cute spot, but to accomplish a campaign that is way more than advertising," says Überground's Jo Marie Farwick. It's beyond advertising, it has attitude, it can change people's behaviour and this is what I find admirable and desirable."

Martin Alles, head of marketing, international at Lidl, commented: "We have realised that the desire for a perfect, harmonious Christmas puts a lot of pressure on our customers. Therefore, as their partner, we want to enable them to have a relaxed Christmas, so they can concentrate on what really matters in life: the family.“

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Advertiser: Lidl Stiftung & Co. KG

Creative Agency

Creative Agency: Überground GmbH, Hamburg

Creative Director: Jo Marie Farwick

Copywriters: Jo Marie Farwick, Anna Meissner, Frederic Schreitmüller Art Direction: Kathi Walter, Dzhulyetta Kretsu, Florian Wiesener Content Production: Kathi Walter, Daniel Kremser

Production Company

Production Company: EASYdoesit GmbH

Executive Producer: Sebastian von Gumpert

Director: James Lees

DOP: John Lynch

Producer: Gregor Möllers

Photography: Florian Büttner

Production Design: Chad Lorne Keith

Styling: Christina Flannery

Production Service

Make-Up: Krislin Lainelo

Production Service: Nafta Films


Editor: Stefan Mork Christensen, Sebastian Thümler, Alexander Kutka

Story Consultant: Heike Vollmeier

Post Production / VFX

Post Production Company: MPC

Compositing: Aljoscha Christenhuß , Simon Heeger, Chris Vorländer Sound Design: Loft Tonstudios Berlin/Hamburg


Music Production: 2WEI Music

Category: Retail and restaurants , Supermarkets

Genre: Storytelling , Visual VFX