Cheetos Sweetos’ Launch Pokes Fun at Big Tech Announcements, and It’s Really Quite Funny

To help the Cheetos brand launch their new cinnamon-sugar-flavored, egg-shaped, just-in-time-for-Easter treat, Sweetos snacks, we wanted to launch it as a truly modern marvel. A sweet innovation. A breakthrough in modern flavor technology, destined to get the mouths of fanatics and early adopters a-watering. To do that we created a press conference hosted by an actual Frito-Lay executive, and we made films comparing Sweetos snacks to other, inferior Easter treats.