senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hires, Wins & Business in association withLBB Pro
Group745

CharityJob Appoints Engine to Help People Find a More Meaningful Career in the Charity Sector

30/07/2018
Advertising Agency
London, UK
138
Share
Recruitment brand for charity, non-profit and voluntary sector launches campaign telling stories of people who've found new careers in the charity world

Following a competitive pitch process, Engine has been appointed to create a digital marketing and communications campaign for CharityJob – the leading website for charity, not for profit, and voluntary jobs.  

Led by Engine’s digital creative agency DF London and Engine Media, CharityJob’s new campaign looks to encourage people working outside of the charity sector to seek a more meaningful career by considering the non-profit sector. 

Engine’s entertainment and content marketing agency, Trailer Park, have created three short films telling uplifting stories of people who have found happiness after a switch from the corporate to charity world. The key messages and final output was informed by Engine’s research and insights business, ORC, who undertook research to identify the stories with the most impact for driving switching consideration. 

Launched today, the films are being distributed via Engine Media across social, programmatic video through EMX, and native channels via Adyoulike.

Ben Swindell, Managing Director of DF London, said: “There’s plenty of research out there that states people are happier when they find a job with meaning. Stats can sometimes be a little cold and unrelatable at an individual level though. We wanted to drill deeper and tell a number of very real, human stories in order to show exactly how finding a more meaningful career impacted people on a day to day level.”

Raya Wexler, Co-Founder of CharityJob said: “This is the first campaign of this kind that CharityJob has undertaken. It’s been great working with Engine on it and we’re excited to see the results. Hopefully, these stories will inspire people to consider using their talents for good by working for a charity or a non-profit”



SIGN UP FOR OUR NEWSLETTER
Work from House 337
Domestic Abuse Fire Safety
Women's Aid
12/11/2024
16
0
Domestic Abuse Car Safety
Women's Aid
12/11/2024
13
0
Open Academy
Santander
07/10/2024
26
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0