CFP-E Launches New Resources to Improve Commercial Film Production Standards in Europe

CFP-E is a European federation for commercial film producers. The members are the national associations representing commercial film producers across 22 European countries.

There have been inconsistent standards across Europe between advertisers, agencies and production companies and it is the CFP-E’s objective to eradicate bad practices by promoting transparency, communication and best practices to improve production standards across multiple markets.

The federation is now proud to announce the launch of the latest resources page which features on the CFP-E website, aimed at enhancing the commitment to the promotion of these best practices in commercial film production.

The resources now available and within multiple languages are the UNIVERSAL PRINCIPLES OF ENGAGEMENT and THE CFP-E BRIEFING DOCUMENT.

The Universal Principles of Engagement, has been developed in partnership with the APA (Advertising Producers Association in the UK), the AICP (Association of Independent Commercial Producers in the US) and endorsed worldwide is a clear and fair business framework consisting of 12 core principles such as; client’s objectives, bidding systems, upfront payments, cancellation provisions through to diversity and environmental objectives and goals.

The CFP-E Briefing Document, brings transparency to the bidding process by clearly outlining all the requirements and details of the job you are pitching on. When used it will save time, money, and resources for production companies, agencies, and advertisers.

The creation of these resources will create a unified approach to commercial production on an international level.

To access these resources, visit the CFP-E Resources Page here.