Carrefour Travels Through the Decades Celebrating Christmas Eve Dinners

For its 60th anniversary, Carrefour retraces 60 years of French family Christmases and pays tribute to its customers through a TV film broadcast. Carrefour also reminds the initiatives they are putting in place for food quality.

  

In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day.

 

With Françoise Hardy's song ‘Gli Altri’ playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memories. This realisation is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.