Cannes Contenders: Rethink's 5 Biggest Hopes
It’s been an immense year for Rethink. Not only did the agency bring home Canada’s first-ever Immortal Award, but the shop made history when its Toronto location took home the title of the world’s number one indie (with the Montreal and Vancouver offices also securing positions within the top six). It would be fair to say expectations are soaring as we approach the year’s biggest advertising festival – Cannes Lions 2024.
To this end, there’s a specific handful of pieces the team have entered of which they are especially proud, and wanted to emphasise ahead of the judging. Embodying all that Rethink is, the work ranges from a PWHL-sponsoring Canadian beer brand highlighting player’s last names, to a cleverly-thought-out turnaround which redeemed the seemingly doomed ‘Kranch’ condiment.
To view the work and find out more, read on:
