Canada Selects 6 Strong Finalists at The Immortal Awards 2023
The North American leg of the 2023 Immortal Awards' jury days kicked off this week, with the Canadian jury meeting on Monday the 30th of October.
The day, held in partnership with continued Canadian supporters Zulu Alpha Kilo, saw some of the country’s brightest brand, agency and production leaders come together to select this year’s Finalists.
Having received more entries from Canada than ever before, the jury had already whittled the work down to a 22-piece shortlist, which was then discussed in person.
In total, six projects from the shortlist received Finalists status and will now go on to represent Canada at the North American jury day.
The Immortal Awards 2023 Canada Finalists are:
Decathlon - Ability Signs (submitted by Rethink)
Go RVing Canada - You Are Out There (submitted by Broken Heart Love Affair)
IKEA - The Troll (submitted by Nimiopere)
Jane/Finch Community Centre - Bill it to Bezos (submitted by Angry Butterfly)
Kraft Heinz - Heinz Ketchup Fraud (submitted by Rethink)
Muskrat Magazine - Missing Matoaka (submitted by BBDO Canada)
The six projects will go up against the Finalists from the US jury day at the North American round of judging on Friday November 3rd. They’ll be competing for a place in the final, global round of judging and ultimately, a chance at winning an Immortal Award.
Those on this year’s Canadian jury were: Jordan Doucette, chief creative officer at Dentsu Creative Canada; Mike Dubrick, chief creative officer and partner at Rethink; Luc Frappier, executive producer and managing partner at Revolver Films; Max Geraldo, chief creative officer at BBDO Toronto; Jenny Glover, chief creative officer at Zulu Alpha Kilo; Susan Irving, chief marketing officer at Kruger Products; Graham Lang, North American chief creative officer at TAXI; Devorah Lithwick, senior vice president and chief brand officer at Bell Canada; Steve Persico, co-chief creative officer at Leo Burnett Toronto; and Josh Stein, chief creative officer and partner at LG2.
The rest of the work that made it to the Immortal Awards 2023 Canada Shortlist but didn’t make it through to the next round included:
Brand - Title (Entrant)
Bell - The Horror (Leo Burnett Toronto)
Bounce - Hair Hair Everywhere (Leo Burnett Toronto)
Elimin8Hate - ReclaimYourName.dic (Citizen Relations Canada)
Ford of Canada - Ford an EV Production (BBDO Canada)
Ghost Kidz - Goin' Off (feat. Vince Staples) (TONIC DNA)
HomeEquity Bank / Royal Canadian Legion - Letters Home (Zulu Alpha Kilo)
IKEA - IKEA Window Shopping (Rethink)
Jems - F*cking Old (Dentsu Canada)
KFC - Sorry Utensils (Spy Films)
KFC - Fixed It (Courage)
Kraft Heinz - Heinz Vintage Drip (Rethink)
Kraft Heinz - Philadelphia Schmear Socks (Rethink)
Kruger - Love is Messy (Nimiopere & Moonlighting Film Production Services)
Nescafe - Jars / How The World Says Coffee (Spy Films)
OLG x MLB - Chatham All-Stars (Fela)
SkipTheDishes - Inflation Cookbook (Dentsu Canada)
