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Campaign Gives Thanks to Unsung Plumber Heroes Who Make Family Gatherings Possible



Agency Doe-Anderson raises a glass to Roto-Rooter for Thanksgiving Day

Campaign Gives Thanks to Unsung Plumber Heroes Who Make Family Gatherings Possible

It’s 2022, quarantines are lifted, and we all know that families will be gathering in full force this Thanksgiving to celebrate thanks.  A lesser known, real fact, however, is that Thanksgiving is the busiest day of the year for Roto-Rooter (and probably plumbers everywhere).

With this in mind, Doe-Anderson launches its latest creative social posts to remind Thanksgiving Day hosts not only what Roto-Rooter does, but who exactly are these expert, eager-to-please plumbers who become part of your family and literally save the day. 

Doe-Anderson’s Chief Strategic Officer Amy McNatt comments: “The new positioning for Roto-Rooter is based on the insight that the only people who don’t freak out when faced with a plumbing crisis are plumbers, people related to plumbers, and people married to plumbers… which isn’t most of us. By inserting Roto-Rooter plumbers into people’s everyday moments – and, in this case, holiday moments -- we're showing everyone that they actually do have a plumber in their lives who they can trust. A core pillar of our creative approach is focused on humanizing the plumbing professionals and telling stories of positive outcomes in a way that feels really fresh and funny. We’re really excited about releasing more of this work in the next couple of months.”  

Doe-Anderson was named social media AOR for Roto Rooter this Fall.  Roto-Rooter Plumbing & Water Cleanup is a national, Cincinnati-based company providing plumbing repair, sewer & drain services, and water damage cleanup services to residential and commercial customers.

Self-described as the largest small agency and 100% employee owned, Doe-Anderson now totals 130 people across two offices in Louisville and Columbus.  The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies(4A's).

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Marketing Matters, Wed, 23 Nov 2022 17:15:30 GMT