Marketing Matters
Wed, 23 Nov 2022 17:15:30 GMT
It’s 2022, quarantines are lifted, and we all know that families will be gathering in full force this Thanksgiving to celebrate thanks. A lesser known, real fact, however, is that Thanksgiving is the busiest day of the year for Roto-Rooter (and probably plumbers everywhere).
With this in mind, Doe-Anderson launches its latest creative social posts to remind Thanksgiving Day hosts not only what Roto-Rooter does, but who exactly are these expert, eager-to-please plumbers who become part of your family and literally save the day.
Doe-Anderson’s Chief Strategic Officer Amy McNatt comments: “The new positioning for Roto-Rooter is based on the insight that the only people who don’t freak out when faced with a plumbing crisis are plumbers, people related to plumbers, and people married to plumbers… which isn’t most of us. By inserting Roto-Rooter plumbers into people’s everyday moments – and, in this case, holiday moments -- we're showing everyone that they actually do have a plumber in their lives who they can trust. A core pillar of our creative approach is focused on humanizing the plumbing professionals and telling stories of positive outcomes in a way that feels really fresh and funny. We’re really excited about releasing more of this work in the next couple of months.”
Doe-Anderson was named social media AOR for Roto Rooter this Fall. Roto-Rooter Plumbing & Water Cleanup is a national, Cincinnati-based company providing plumbing repair, sewer & drain services, and water damage cleanup services to residential and commercial customers.
Self-described as the largest small agency and 100% employee owned, Doe-Anderson now totals 130 people across two offices in Louisville and Columbus. The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies(4A's).
view more - CreativeMarketing Matters, Wed, 23 Nov 2022 17:15:30 GMT