Campaign from Audio Brand JBL Offers a Speaker for Every Authentic You

Today, HARMAN’s iconic consumer lifestyle and audio equipment brand JBL has launched a global product campaign to celebrate JBL Authentics, its new line-up of intelligent home speakers.

Known for their ability to amplify music and voices true to artists’ authentic sound, JBL products have powered countless concerts and collaborations with major artists over the decades, including Tomorrowland, Coachella, Woodstock, and the Grateful Dead’s Wall of Sound, and many of today’s hottest performing artists from around the world.

Building on its status as an expert in the live music and entertainment space, the new JBL campaign appeals to members of the public who value performance-quality sound, without the need to compromise on interior design aesthetic.

The campaign represents Havas’ first global product campaign with JBL, following a tightly contested pitch in 2022 – which saw JBL’s parent company HARMAN International announce Havas Group as its global Agency of Record across all its brands and territories.

Sitting at the heart of the campaign are four 15s vignettes, each styled in line with a different music genre including Hip-Hop, K-Pop, Funk, and Soul and Pop – with an equally styled hero character at the centre of each film.

Each vignette features a speaker from the JBL Authentics range, which blends in seamlessly with each stylislised genre of music – appealing to those who take pride in crafting homes which reflect their personality and style, while positioning the JBL Authentics range as the ideal choice to play the soundtrack to their homes.

A 30s film and key visuals accompany the individual films. The campaign is built with an integrated, end-to-end approach by Havas – with creative execution by Havas London, production from Prose on Pixels, and media placement by Havas Media.

Michael Craig, head of global brand management and culture at Harman said, “We’re beyond excited to launch our first global creative project with Havas. It’s always fun when your creative partner has a shared vision for pushing the boundaries of bold creative storytelling. We can’t wait for music lovers around the world to experience both the campaign and our new line of Authentics speakers.”

Tamara Greene, managing director global brands, Havas Creative Network added, ‘’What a fun first brief with our Harman friends. It’s not often you get to truly transport yourself into the world of music fandom. We aimed to create super stylised, but authentic portrait environments that pull you in and make you want to know more. Yet the real star is the speaker and how it enables you to get lost in your own music world.’’

The campaign is live on TV, Print, OOH, and Cinema, across multiple markets Globally including the US, EMEA and APAC.