Burning EV Questions Are Answered in Captivating Hyundai Ioniq Talks Series

George Messa has directed a captivating series of films showcasing Hyundai's Ioniq, which premiered on YouTube on the brand's Worldwide channel, amassing an impressive 26 million views collectively.

So, what's the secret to transforming an informative series into a truly engaging experience? It's simple: immerse viewers in breath taking locations, introduce them to captivating personalities, and address the burning questions consumers crave answers to!

Picture this: esteemed petrol enthusiast Johnny Smith delving into DTE, ultra marathoner Goran Winblad sharing insights on cold weather durability, or W Series champion engaging in a lively discussion with presenter Natalie Pinkman about the sheer joy of electric vehicles. With such a diverse line up, audiences are bound to walk away enlightened and entertained!

Did you know there's a record for 'hyper-miling' from John O'Groats to Land's End? Neither did I, until Kevin Booker claimed the prize! And let's not forget the dynamic exchanges between EV curious individuals and seasoned owners, ensuring a thorough exploration of all things electric.

Filmed against breath taking backdrops, George explains, "We aimed to give each film its own distinct identity while maintaining a cohesive series feel. However, shooting in diverse locations like the Norwegian fjords posed logistical challenges - from ferry schedules to unpredictable weather." Despite facing nature's elements, including Bergen's renowned rainfall, the team persevered, resulting in visually stunning footage that truly captures the essence of the journey.

Furthermore, George highlights the balance between entertainment and technical content, emphasising the collaborative effort of the entire team to deliver six compelling films packed with valuable insights.