Bud Light's 'Very Superstitious' Captures the Sports Fan

The new Bud Light spot, 'Very Superstitious' captures the joyous tension of watching a beloved team compete, and the luck inspiring actions and wishes we offer in the hope of a win. Agency Translation LLC collaborated with Tool of North America Director Geordie Stephens and Cut+Run editor Jon Grover to bring to life this anthemic vignette set to the tune of Steve Wonder’s hit song Superstition. 

 

The commercial is part of a campaign honoring the Year of the Fan kicking off during the NFL season, of which Bud Light is a sponsor. Following its TV launch on September 5th, fans hit the Twitter feed with kudos and appreciation. 

 

View 'Very Superstitious' here: http://bit.ly/SuperstitiousBud

 

AGENCY: Translation LLC.

CEO: Steve Stoute

CCO: Chris Cereda

ACD/AD: Cory Smith

CW: Jeremy Straight

Head Of Production: Miriam Franklin

Senior Broadcast Producer: Barry Sonders 

 

PRODUCTION

Company: Tool of North America

Director: Geordie Stephens

EP: Oliver Fuselier

Producer: Jacquie Frisco

DP: Crille Forsberg

 

EDIT:

Company: Cut+Run

Editor: Jon Grover

EP: Rana Martin

Producer: Ashley Carrier

 

COLOR:

Company: Nice Shoes

Colorist: Chris Ryan

 

SOUND DESIGN:

Company: Elias Arts

 

SOUND MIX:

Company: Hyperbolic

Engineer: Steve Bucino