Brothers & Sisters Wins Inaugural Verisure Creative Brief

Home security firm Verisure has appointed Brothers and Sisters as its first creative agency. 

Verisure has tasked the agency with creating a TV campaign that will raise awareness of its products in a highly competitive home security market.

The long-established company ran a competitive pitch after previously handling its creative in-house, spending upwards of £30m on media over the past two years.

Matt Charlton, CEO of Brothers & Sisters, said, “Verisure is a hugely successful brand who have an ambition to do better and better creative work and we’re thrilled to have the opportunity to help them realise that ambition.”

Daniel Valensi, marketing director of Verisure, said, “We are delighted to choose Brothers & Sisters after an extensive pitch process. Their grasp of our business needs and how to evolve our creative impressed us all.”