Brothers Embark on Whimsical Journey Over New York in Montefiore-Einstein Medical Christmas Ad

In 'There's Magic in All of Us', produced by SMUGGLER for Alto and Montefiore-Einstein, Oscar-winning filmmaker Tom Hooper brings his masterful storytelling and emotionality as he taps into the essence of the holiday spirit. The film stars a real boy with cerebral palsy, not an actor, whose life transforms with the help of eye-tracking technology, as he embarks on a whimsical journey above New York City with his brother. The film works successfully to seamlessly blend storytelling, technology, and visual effects, delivering an inspiring holiday message, all under Tom’s expert direction.  

Representing underrepresented groups on screen mattered deeply to everyone involved with the project. Tom, as well as Alto and Montefiore, felt it was necessary to cast a real child with a disability. Furthermore, from a craft standpoint, the cinematic film was scored by composer Alexandre Desplat, who worked with Hooper on 'The King's Speech', and has two Academy Awards of his own, for 'The Grand Budapest Hotel' and 'The Shape of Water.' Visual effects were done by The Mill.