Colin Jost Proves Nothing Outshines a Blue Moon

'Nothing Outshines a Blue Moon' is the first-ever celebrity partnership for Molson Coors beer brand Blue Moon.

Starring SNL cast member Colin Jost -- you may know him as 'Scarlett Johansson's husband' -- the ads are witty way of shining the spotlight on Blue Moon itself, despite the celebrity endorsement.

Colin co-created the ads, which are part of Blue Moon's 'Made Brighter' platform, alongside creative agency adam&eveDDB, and his production company No Notes co-produced the films with Omnicom Studios and SMUGGLER. Benji Weinstein directed the spots.

The campaign leads with 'Orange & Son', which brings to life, quite literally, Blue Moon’s iconic orange garnish, as Colin encounters two talking oranges. 

And although Colin also stars in the second spot, 'Zoom In', it's no question that it is ultimately the beer that steals the show. 

“We are beyond excited to work with Colin, his signature wit and charm pair perfectly with Blue Moon,” saidCourtney Benedict, vice president of marketing for Above Premium Beer at Molson Coors Beverage Company. “As co-creator of the spots, Colin helped shape the creative, infusing them with his own unique comedic take to really make Blue Moon shine one perfectly garnished pour at a time.”​

Blue Moon’s 'Made Brighter' campaign celebrates how the beer can brighten up any moment, whether that’s with its iconic orange garnish and refreshing citrus flavour, or even a talking piece of fruit.

"Working with Blue Moon is always the most fun; there’s a shared love of smart, surprising ideas that are made for audiences to enjoy which is what we hope this campaign does," said Chaka Sobhani, global president and chief creative officer,DDB Worldwide.

"It was an absolute delight collaborating with Colin Jost and No Notes to bring his hilarious and snap sharp sense of comedy to life. From talking fruit to Colin fighting the beer to be the star of his first Blue Moon commercial, we hope this will campaign will tickle the funny bone and let the brand’s personality shine through.” 

The spots will be airing across national TV, as well as social and streaming services, in addition to high-impact social assets, featuring Blue Moon Belgian White Belgian-Style Wheat Ale and Blue Moon Light.

Colin and Blue Moon are also picking up the tab at some of his favourite Staten Island bars on June 24th starting at 6pm ET, because no beer outshines a Blue Moon, especially on Colin’s home turf. Plus, Colin’s popping into one of his favourite local spots to enjoy some brews and maybe even add a little garnish of humour.

To learn more, check out Blue Moon on Instagram @BlueMoonBrewCo.